Plans & business model
Wellness that pays for itself — and scales.
Free for every Ethiopian to start. Three revenue engines make it sustainable.
Rooted
The daily wellness loop, free forever.
Rooted+
Unlimited AI and your full wellness passport.
TenaLoop for Teams
Corporate wellness, measurable & private.
For investors
Three revenue engines, one loop
The same daily check-in that helps users also powers a diversified, defensible business.
Freemium AI subscriptions
Free hooks daily habit; Rooted+ unlocks unlimited AI coaching, personalized plans and integrations.
199 ETB
per member / month
Marketplace commission
TenaMarket routes check-ins to real spas, gyms and clinics. We take a commission on every booking and bundle.
15%
take-rate per booking
B2B wellness insights
Anonymized, aggregated wellness analytics sold to employers, insurers and health systems — never personal data.
B2B
corporate contracts
Habit-first
Free daily loop drives retention before we ever charge.
Low CAC
Community circles & passport referrals grow users organically.
Local supply
Ethiopian providers & foods make it hard to copy from abroad.